Last Modified: 11th March 2021

Ad Review Process

Advertisers must create ad campaigns in compliance with Umo Rewards advertising policy and submit for approval.

When an ad campaign is submitted, within 24 hours, we will review your campaign settings including ad text, image, video content, call to action, display URL, landing page destination, demographics selection, and promoted products/services to ensure that your ads comply with our advertising policy. If there are changes to be made on your advertising campaigns, we will send you a campaign modification request via email.

If no changes are required, we will send your campaign plans to our publishers for reference.

Your campaign will be live within 1 business hour or as per campaign start date upon Umo Rewards’ approval, on the basis that your campaigns have already been setup in the advertiser portal and no further changes have been made to your campaign submission.

We will send you a notification via email as soon as your campaigns are live.

Campaign Modification Request Process

If you want to make changes on offline campaigns that have already been submitted for review, or existing live campaigns, please submit a ticket in our Support Portal.

For modifications on ad creative content, you will be required to create a new campaign and submit it for approval.

We will review the changes within 24 hours, and if changes are necessary on your advertising campaign, we will send you a campaign modification request via email.

If no changes are required, we will send your campaign plans to our publishers for reference.

If your campaigns are already live, they will continue running using the existing settings until the modifications are approved by Umo Rewards, unless you send us a request to pause the campaigns via our Support Portal.

Your modified campaign will be live within 1 business hour upon Umo Rewards’ approval, on the basis that no further changes have been made upon your campaign modification submission.

We will send you an approval notification via email as soon as your modified campaigns are live.

Modification Request Appeal

If you receive a campaign modification request and think that it might be an error, please contact us immediately by submitting a ticket in our Support Portal.

Budget Notification Alert

You will receive an email alert to let you know that you have used up a predefined amount of your ad budget based on your campaign notification cap settings.

If you want to make changes on the notification cap and/or the notification recipients, please submit a ticket in our Support Portal.

Your budget notification setting changes will go live within 4 business hours from receipt of the request.

Prohibited Content, Prohibited Practices, and Editorial and Creative Requirements

Umo Rewards and our publisher partners reserve the right within our discretion to reject or remove from the apps and devices any ads for which the advertising materials, the app or the website to which the ad is linked to falls into one of the prohibited practices, prohibited content categories, or editorial and creative format violations as below, or that in Umo Rewards and our publisher partners’ sole and reasonable judgement, do not comply with any applicable law, regulations, or other judicial or administrative order or is detrimental to the aims, purposes, goals, or reputation of the publisher.

Prohibited Content

• Counterfeit goods: goods or services that mimic the looks and features of another product or service with authorized trademarks and are sold under the latter brand’s name without the brand’s owner’s legal authorization.
• Unsafe, illegal products or services: products or services that are seen as illegal or violating copyrights and trademarks by the laws of the geographical locations where the ads will be served, or that are seen as unsafe that may cause harm or damage mentally or physically (drugs, abusive substances, weapons, ammunition, explosive materials, tobacco products, vape, e-cigarettes, or instructions to make the above).
• Promotion of unethical behavior: products or services that are or promote unethical or dishonest behavior such as phishing, hacking, cheating, or scamming.
• Inappropriate Content: ad content or destinations that contain or promote offensive profanity language, hatred, violence, discrimination, or derogatory, negative or personal attacks against individuals, groups, or organizations.
• Adult, sexist content: ad content or destinations that insert, promote, or have the intent to promote adult or sexually suggestive content, pornography content, gender stereotypes and/or objectification, or adult-related products and services.
• Alcohol: ad content or destinations that promote alcohol products or drinking behavior.
• Unauthorized copyrights and trademarks: ad content or destinations that promote products or services that have unclear, unverified, or unauthorized copyrights and trademarks; ad content or destinations that contain an organization’s name, brand, logo, slogans or other graphic representations unless written consent from that organization is obtained prior to use.
• Gambling: ad content or destinations that insert, promote or have the intent to promote gambling-related content, behavior, or activities.
• Political content: ad content or destinations that advocate pollical organizations, members of political organizations, or any political-driven intent or activities.
• Religious content: ad content or destinations that promote religious beliefs, groups, or activities.
• Marijuana Dispensaries, CBD/Hemp Oil: ad content or destinations that insert, promote or have the intent to promote marijuana dispensaries or CBD/Hemp oil.
• Other illegal products, services, and entities: ad content or destinations from all products, services, or entities that violate federal, state, or local laws and regulations.

Prohibited Practices

• Use of collected data: advertisers should handle collected user data with care and in accordance with all applicable laws and regulations and should not use this information for repurposing or unclear intent without appropriate data protection methods.
• False advertising: ad content or destinations that provide inaccurate, misleading, libelous, slanderous, or deceptive information about the products or services; ad content or destinations that mimic public notices and/or messages of our publishers or government-owned agencies.
• Malicious activities: ad content or destinations that are used to spread virus attacks or malicious activities on users’ device or to redirect them to another website to maneuver these activities.
• Manipulation of Umo Rewards advertising policy: actions or attempts to manipulate and trick against our advertising policy.

Restricted content

The below content and product categories may be restricted from our advertising network depending on the advertising policy of our publishers and the laws and regulations of the geographical locations where the ads are served.

• Healthcare and pharmaceuticals.
  Other restricted product categories that may be deemed to be against our advertising policy, data usage and ownership policy, and/or privacy policy.

Editorial requirements

• Editorial guidelines: Ad content, displays, and destinations should be written or represented in a clear, professional standard format without typos, grammar errors, slang, offensive language, or false marketing messages.
• Display and destination requirements: Display URL should accurately represent the destination landing page. Destination URL must be working with secured links and content and should not be under construction or parked domain.

Creative size and format requirements

Umo Rewards supports the most commonly used mobile ad size formats, in line with the Interactive Advertising Bureau (IAB)’s guidelines on fixed ad size specifications. Mobile ad sizes are specified in device-independent pixels (dp) and will be scaled to adapt to the pixel density of the mobile device.

For more details, see Ad Specifications.