Mobility Blog

Presenting Umo

Presenting Umo

For the past several years, Cubic has been guided by a vision known as NextCity. This vision brought together Cubic’s solutions, products and expertise from across fare collection, congestion management, road user charging, analytics and more in a single vision for...

How to Win Over Car Owners to Public Transportation

How to Win Over Car Owners to Public Transportation

In 2015, I had the amazing opportunity to leave my home in Portland, Oregon and spend 18 months living and working in Sydney, Australia. This was a new experience for me in many ways: my first time living outside of the United States as an adult, a new job with...

The MaaS Engine for 21st Century Social Policy

The MaaS Engine for 21st Century Social Policy

Our world is in a precarious state. Thousands have died, and the global pandemic has transformed the lives of all. One of the most impacted sectors is transit. Transit has become dispensable for those able to work remotely and indispensable as a service that enables...

The QR Code rEvolution: Umo ScanRide Transforms Transit

The QR Code rEvolution: Umo ScanRide Transforms Transit

Few innovations have undergone as dramatic a transformation in the ever-evolving landscape of technology as the humble QR code. Once dismissed as a marketing fad, these pixelated squares have emerged as powerful tools reshaping industries—and public transportation is...